January 2012
2 posts
4 tags
A Tax Preparation Company Using Social Media?
Tax preparation would be one of the last markets that could utilize social media in their business strategy to boost sales…or so you would think. H&R Block recently announced the incorporation of live video chat with a tax expert while using their online tax preparation tools. They also have a secure phone application where customers can take photos of their documents and send them to...
6 tags
Google+ Brand Page Integration
Our clients here at Reality Digital have increasingly asked about how to integrate Google+ with their social campaigns. Unfortunately Google+ brand pages do not allow custom iframe tabs yet. The only way for our clients to integrate is by adding a Google +1 button.
There is no doubt in the near future Google+ will release some sort of brand page iframe where brands can add their own custom...
December 2011
1 post
Facebook Introduces Private Messages between Brand... →
thenextweb:
(via Facebook introduces private messages between business pages and fans - The Next Web)
November 2011
8 posts
10 tags
Mobile Social Networking Audience in Europe Grew...
ComScore just released new figures that show social networking through mobile devices grew 44% in Europe this past year. ComScore’s research, gathered across UK, France, Germany, Italy and Spain, also showed a 67% increase in daily mobile access to social media.
The report says most of the growth came from increased use of mobile applications. Accessing social media through apps grew 101%....
9 tags
Facebook Tab Application Dialog Placement
During a past Facebook tab application campaign, the user-experience required a video upload call to action on the landing page of the tab. A legal obligation also required a user to accept the application permissions dialog prior to clicking on the upload button.
This meant that users who land on the tab application are immediately prompted by the application for their first and last name and...
14 tags
Millward Brown's Top 100 Most Valuable Brands
Millward Brown released their annual Brandz Top 100 Most Valuable Brands report.
Looking through their list, I counted 20 brands that Reality Digital has worked with to build social media and social video web experiences in the past year. All of the 20 brands but one have also increased their Brand Value from 2010 to 2011.
In fact, if you look at just the brands that increased their value from...
Pew Internet: New report: Why Americans use social... →
pewinternet:
Our latest report takes a quick but informative look at why Americans use social media:
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are…
State Farm's Discount Double Check Dance-Off →
Crispin Porter + Bogusky's Old Navy Eye Popper →
9 tags
Who's Using Geosocial and Location-based services?...
The popularity of location-based services aren’t showing any signs of slowing down. A Pew Research Center study in September found that 28% of U.S. Adults use mobile and location-based services (LBS).
Flowtown’s infographic breaks down the Pew study with easy to understand statistics. The most interesting stat I found was that more people use MySpace (130 million active users) as a...
16 tags
Adobe Discontinues Mobile Flash
It must have been a tough decision for Adobe to kill mobile flash. Not only did Adobe’s executives have a public fight with Steve Jobs and Apple about the use of Flash on mobile devices, but as technology is evolving and becoming more focused on mobile discontinuing Mobile Flash is sending a message that one of Adobe’s core products is not headed in the right direction.
We do not know...
December 2010
2 posts
15 tags
4 Benefits of UGC Video Mashup Campaigns
Video mashups are a fast growing trend that is quickly becoming the hot thing to integrate into brand campaigns. Whether you’re promoting a new product or incentivising customers to participate in a contest, UGC video mashups can boost your social media efforts to new levels and really drive consumer engagement with your brand.
Integrating UGC video mashup technology into your social media...
17 tags
What is HTML5 Video and Why Does It Matter to You?
HTML5 is the latest version of the HTML standard for rendering content on the Web. Amongst the many improvements included in this version, its new video embed capability is one of the most interesting features for us here at Reality Digital. The new language allows us to embed video in any webpage for playback in any HTML5-supported browser or device without the need for third-party plugins like...
November 2010
1 post
15 tags
What’s a YouTube App and Does My Brand Need One?
With over 144 million unique visitors this past September according to comScore, YouTube represents a massive opportunity to spread awareness about and encourage engagement with your brand. Aside from uploading a branded video to YouTube, and hoping timing, relevancy and popularity take it viral, what can a brand do to promote itself within this network?
YouTube Brand Channel and Masthead Ad Apps...
September 2010
2 posts
15 tags
Social Media Strategy – Part 4: How will you...
Today’s blog post is part four of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy.
In Part 3 of our Social Media Strategy blog series, we covered why it’s important to have a plan in place to drive traffic to your social media program. The next step is to determine if and how you will monetize your initiative.
...
15 tags
Social Media Strategy – Part 3: How will you drive...
Today’s blog post is part three of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy.
In Part 2 of our Social Media Strategy blog series, we explored the importance of selecting the right social media tools for your audience, as different groups adopt various social media tools at different rates. The next step is to...
August 2010
4 posts
14 tags
Online Video Remixing and Mashup Trends
Type the keyword acapella into YouTube and you’ll find over 160,000 video clips of people reinterpreting a popular song. Type video mashup and you find millions of clips where people have mashed two or more videos into one. What’s hot in the UGC video world lately is the next generation of user generated content: remixing other people’s content to create new original content.
...
15 tags
Social Media Strategy – Part 2: What audience are...
Today’s blog post is part two of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy.
In Part 1 of our Social Media Strategy blog series, we explored the importance of connecting your social media initiative to your overall business goals. The next step is to determine who your social media program will target.
“Well, my social...
15 tags
Social Media Engagement Styles: Which one is right...
Whether you decide to to use Twitter, Facebook, a blog, an online community or any combination of these to connect with your customers, your social media presence becomes a significant part of the face and voice of your company. Through communications and marketing, businesses can position themselves as the friendly and helpful local hardware store or the cool insider who has access to all the...
15 tags
Social Media Strategy – Part 1: What are your...
Today’s blog post is part one of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy.
Social media continues to be a hot topic and is quickly becoming a mandatory piece of the marketing mix for B2B and B2C companies in all industries. In order to remain relevant in the eyes of your customers and stay competitive in your sector,...
July 2010
1 post
15 tags
MP3 Audio Streaming: How to Integrate It With...
When you think about social media, what type of media content first comes to mind? Did you answer video or text? Fair answer. Text was the primary means of communication in “primitive” social networking and now online video is the current darling of social media enthusiasts everywhere. Audio content, however, has been around for forever and it’s something you should consider when...
June 2010
1 post
15 tags
How To Get Started with Twitter for Your Business
Twitter has become a popular social media tool amongst marketers over the past couple of years. Whether it’s a global brand keeping its consumers engaged in its brand and products, a customer service department monitoring customer sentiment, or even a mobile food truck broadcasting its menu and whereabouts that day, businesses have found real ways of integrating Twitter’s social...
May 2010
5 posts
15 tags
4 Tips to Increase Blog Traffic
So how do you draw people to your blog? Increase readership? Assuming the content you’re publishing is relevant and timely, here are four tips to get the most out of your blog program and drive traffic back to your corporate site:
Tip #1: Integrate
Don’t just link your blog to your corporate site, integrate a blog feed into your homepage so the latest content is easily discoverable....
14 tags
Reality Digital Spreads Some Intellectual Capital...
Through our extensive work developing online communities and social marketing campaigns for some of today’s biggest brands, we’ve gained a lot of knowledge about the industry, market trends, what works and what doesn’t work. As a result, we have some valuable insights to share and will be doing so at several upcoming industry events this Fall.
Featuring best practices and real-world brand...
19 tags
Reality Digital Launches Spotlight Online Video...
Welcome to the Family!
Last week, we introduced a new member to our family of social media and online video products, Reality Digital Spotlight™. As an online video management and distribution platform, Spotlight enables businesses to manage, publish, monetize, analyze and socialize a library of digital media and deliver high quality video to any website or blog within minutes.
We’re...
15 tags
6 Reasons to Start a Corporate Blog
Do I need a corporate blog? It’s a question everyone in marketing has asked themselves in recent years. Blogs have now been around for several years and many companies have had successes, and failures, with corporate blogs. If you’re on the fence, here are six reasons why you should consider a corporate blog:
Reason #1 Capture the attention of prospects higher up in the sales funnel who...
15 tags
Executive Team To Speak At Trio Of Industry Events...
Cynthia and Robert are scheduled to respectively speak at a trio of forthcoming industry events: Digimedia Middle East, DAM London and DAM NY over the coming weeks.
Robert will be taking the keynote at Digimedia Middle East on May 5, 2010 on the subject of ‘Linking the Social Islands’, discussing the team’s latest thinking regarding data portability and synchronization across platforms, with a...
March 2010
1 post
17 tags
3 Tips for Managing Brand Safety and Control in...
Yesterday, blogger Caroline McCarthy from the blog, The Social, covered Nestle’s PR nightmare on its Facebook fan page. The fiasco is an unfortunate example of how vulnerable a brand can be when it opens itself up to complete transparency in such a public forum as Facebook. As frightening as this may be to your brand and your executives, the potential benefits social media affords in brand...
July 2009
2 posts
15 tags
Developing an Internal Social Networking Policy
If you’re working to integrate social networking into your company as a business tool used by employees, you’ll want to take a look at this article from TechRepublic, 10 things you should cover in your social networking policy. As adoption of social media tools increases amongst the working population, it’s wise to give some thought to how social networking may affect your brand...
15 tags
Fee or free: which social media strategy is right...
Social media technology has made it very easy for people to share their opinions, rate favorite products, and communicate with others. This activity is happening every day, everywhere, and for practically every product that exists. No matter how big or small your company is, if you have customers, you can bet they’re talking about your brand or product somewhere. So what are you doing to...
April 2009
1 post
14 tags
Explain what this social media technology is all...
We often get asked, “What is social media?” and “Why would social media technology matter to me?” We have our answers, and if you asked these same questions to another social media company you’d possibly get a similar answer. But if you were to ask a dozen other players in the industry, you’d probably get 12 pretty different answers. What gives?
The issue with...