03 8 / 2010
Social Media Strategy – Part 1: What are your business goals?
Today’s blog post is part one of a seven-part series of key planning questions everyone should ask themselves when developing a social media strategy.
Social media continues to be a hot topic and is quickly becoming a mandatory piece of the marketing mix for B2B and B2C companies in all industries. In order to remain relevant in the eyes of your customers and stay competitive in your sector, you should plan your social media strategy carefully.
Social media as a marketing program must be tightly integrated with other marketing efforts in order to reach maximum ROI. And as with all marketing initiatives, it should tie back to your greater business goals for the company. Revisit those goals first and then determine how social media tools can effect them.
You may be thinking, “Okay, that makes sense, but which social media tools do I tie to what specific business goals?” There’s no set answer to this because different social media tools provide different results and routes to success. Some tools are more geared towards brand awareness and interest while others can impact buying decisions more directly. Some provide both and it may time a bit more digging and thinking to determine the best approach.
Check out our new and free Strategy Guide: Getting Started with Social Media for examples of tying social strategies to business goals and six additional planning questions you should ask yourself before launching into your social media initiative. Good luck!
