Reality Digital

Online Video Remixing and Mashup Trends

Type the keyword acapella into YouTube and you’ll find over 160,000 video clips of people reinterpreting a popular song. Type video mashup and you find millions of clips where people have mashed two or more videos into one. What’s hot in the UGC video world lately is the next generation of user generated content: remixing other people’s content to create new original content.

For some of us, this is not a new concept. But given that user generated content as it relates to the world of social media is only about five years old – the first video sharing sites launched mid-2005 – remixed video content as UGC is relatively in its infancy. Where is this generation headed? Remixing video, online.

Over the last year, we’ve seen the adoption of online video editing take off. Tools that were once only available to professionals in a studio are now accessible online to the average user and are much simpler to use. Add the fact that it’s easier than ever to distribute videos and go viral these days and you have the equation for some innovative and fun social marketing tools that get really capture people’s attention.

Early adopters MTV, Pepsi, Hyundai and the NFL have all executed successful campaigns involving video mashups and remixers in the past couple of years, enabling their fans to edit and reimagine branded and licensed content and even inject user generated content into the mix. These projects were immersive environments that did a great job of deepening user engagement with branded content in the guise of fun, innovative video remix contests and campaigns.

Our Adobe Premiere Express Service product, developed exclusively in joint with Adobe, gives users access to Adobe’s video remixing tools in on online community environment powered by Reality Digital’s social media platform which manages the ingest, publishing and social sharing of user remixed content. To learn more about video mashup solutions go to: www.realitydigital.com/video-mashups.html.