08 11 / 2010
What’s a YouTube App and Does My Brand Need One?
With over 144 million unique visitors this past September according to comScore, YouTube represents a massive opportunity to spread awareness about and encourage engagement with your brand. Aside from uploading a branded video to YouTube, and hoping timing, relevancy and popularity take it viral, what can a brand do to promote itself within this network?
YouTube Brand Channel and Masthead Ad Apps
YouTube offers several ad programs that make a lot of sense for marketers exploring online video marketing, but it’s the Brand Channel and Masthead Ad offerings that tickle our fancy here at Reality Digital. Both environments allow marketers to insert “gadget” (or small web apps) that offer deeper functionality to users.
According to YouTube, gadgets can be pretty much anything. But given the audience profile and online video environment you’re working with, interactive apps that enable deep engagement with UGC video make a lot of sense. If you’re looking to run a UGC video contest, or want users to interact with your brand via online video, you’ll want to look seriously at a custom YouTube App in your Brand Channel or Masthead Ad. The more time you can get those 144 million visitors to spend in your channel or ad environment interacting with your brand, the better the conversions down the line.
Reality Digital’s YouTube App Solution offers brands several capabilities and benefits:
- Develop interactive, immersive UGC video apps and create video content for your brand
- Integrate webcam/mobile upload and video editing and remixing
- Run entire contests without leaving the channel or ad unit environment
- Moderate UGC videos before publishing to YouTube to keep your brand safe
- Embed branding in UGC videos with bumpers and watermarks
We’ve powered several big contests and campaigns for major brands on YouTube over the past couple of years. Check out www.realitydigital.com/youtube-channel.html to learn more about the solution or contact us for a demo.
