06 12 / 2010
What is HTML5 Video and Why Does It Matter to You?
HTML5 is the latest version of the HTML standard for rendering content on the Web. Amongst the many improvements included in this version, its new video embed capability is one of the most interesting features for us here at Reality Digital. The new language allows us to embed video in any webpage for playback in any HTML5-supported browser or device without the need for third-party plugins like Adobe Flash or QuickTime.
Why Would HTML5 Matter to You?
The biggest advantage for our customers in supporting HTML5 video is the ability to deliver video content to Apple iOS devices, which currently do not support Flash-encoded content (FLV format), without additional iterations of a site, app or player. Android-based mobile devices that do not support Flash are also benefiting from this update.
Our social media and online video platform has historically encoded video content to FLV output and served Flash-based video players for the playback environment. Now with HTML5 video, we can deliver high-quality video content to browsers on the iPhone, iPad and iPod Touch; end-users can play that content right in the browser without requiring the Flash plugin or opening an external video player.
Ultimately HTML5 support means our customers who are launching video-centric contests, social media campaigns, and online video communities benefit from greater adoption, increased reach and improved engagement in a more seamless viewing environment, no matter what browser or mobile device their end-users are on. We’re thrilled to expand our platform with this capability and have already implemented HTML5 video for several customers.
HTML5 video support is standard in the Opus platform and Opus API and is available today. Check out realitydigital.com/opus.html for more information on our social media platform
