Reality Digital

4 Benefits of UGC Video Mashup Campaigns

Video mashups are a fast growing trend that is quickly becoming the hot thing to integrate into brand campaigns. Whether you’re promoting a new product or incentivising customers to participate in a contest, UGC video mashups can boost your social media efforts to new levels and really drive consumer engagement with your brand.

Integrating UGC video mashup technology into your social media campaign yields several benefits. Here are four that customers often cite as key gains:

Brand Assets

For brands that are just getting started with an online video strategy, user-uploaded and user-remixed video is a great way to generate content that extends the brand through unique perspectives and creates a library of assets that can repurposed in later campaigns.

Engagement

The very nature of creating a video mashup translates into longer and deeper engagement with your brand and content. Between content creation, upload, editing publishing and sharing, typical engagement time with your brand can be 15 minutes or longer when all is said and done.

Word of Mouth

Video mashups tend to be viral in nature and are quickly distributed across social graphs. Contests are particularly great at generating traffic as contestants will share their mashups with friends and networks to garner popular votes while users can spend hours viewing and voting on entries.

Brand Reputation

Given that users take considerable time out to contribute, video mashup content tends to be positive representations of the brand, embracing creativity and exhibiting loyalty and favorable opinions. With content moderation, you can monitor and control brand-safety.

As with any other marketing program you execute, remember that video mashups are an extension of your brand. When designing a video mashup campaign or contest, be thoughtful in your choice of technology, UI, workflow and overall experience; it should reflect the reputation of your brand. Great content, a simple hook, and a persuasive call to action really drive the success of these campaigns.

High-quality video delivery and flexible, scalable technology are just as important as conceptual design when it comes to execution. And you’ll also want to consider how to moderate content, especially if users are allowed to upload their own videos and photos, add captions, record voice-overs, or upload soundtracks.

We offer several video mashup app solutions that allow users to remix professional content that is pre-populated by the brand and/or user generated content including video, audio and images.

Adobe Premiere Express™ is our flagship online video editor and remixer and includes a comprehensive but easy-to-use set of video editing tools and effects that can create mashups and remixes in a studio-like setting in-browser.

GridMasher™ video technology mashes two or more videos into one video grid, great for Rock Band-style collaborations or multi-track performances.

WaveMasher™ video technology stitches several videos together that play seamlessly after each other like an endless or looping wave and can be synced with one audio track.

Each app is skinned with your brand’s look and feel and can be customized with customer-specific workflow. Add to that hosting in multiple environments like Facebook, YouTube and/or a microsite and you have a lot of flexibility in implementation.

We’ve powered several video mashup contests and campaigns for major brands over the past few years. Check out realitydigital.com/video-mashups.html to learn more about the solution or contact us for a demo.