21 11 / 2011
Mobile Social Networking Audience in Europe Grew 44 Percent in 2011
ComScore just released new figures that show social networking through mobile devices grew 44% in Europe this past year. ComScore’s research, gathered across UK, France, Germany, Italy and Spain, also showed a 67% increase in daily mobile access to social media.
The report says most of the growth came from increased use of mobile applications. Accessing social media through apps grew 101%. Twitter and LinkedIn saw the biggest increase. Twitter rose by 115%, LinkedIn grew 134% and Facebook had a 54% increase in use.
