29 2 / 2012
The new Facebook Timeline for brand pages has a couple major flaws. Visiting the Ford Mustang brand page, the first thing we noticed was how Timeline limits the number of viewable tab applications from 7 to 2. To view all of a brand’s applications, visitors must click a small arrow adjacent to the 2 initially displayed apps. FB does still allow the page admins to rearrange their applications, but visibility definitely takes a hit when brands must choose just 2 apps to display.
The other noted missing feature is allowing brands to control which page their users land on when they visit a brand page. This was a very popular feature for brands we work with that gave visitors instant access to a featured application. Now what brands will have to do is create a banner image with some sort of call to action graphic that points to one of the two applications below the banner. Leaving this feature out will definitely cause a drop-off in engagement for featured landing page apps.
There are some very useful features too. Along with rolling out Timeline, Facebook also released a ton of new controls for brand pages. They also have a quick analytics view and a better brand message management system.
What do you think about the new Facebook brand page Timeline?
