Reality Digital

Facebook Tab Application Dialog Placement

During a past Facebook tab application campaign, the user-experience required a video upload call to action on the landing page of the tab. A legal obligation also required a user to accept the application permissions dialog prior to clicking on the upload button.

This meant that users who land on the tab application are immediately prompted by the application for their first and last name and email address prior to being able to see what the tab application is about and what it’s using your information for.

After implementing this workflow you can see in the graphic above that in the first week of the campaign, only 31% of users accepted the permissions. Even as the number of impressions increased, it didn’t effect the number of accepted dialogs.

69% of people do not feel comfortable coming to an application and immediately handing over their information before seeing what it is going to be used for.

Tab applications should have at least one page explaining the application before requesting permissions to make users feel comfortable about where there info is going. Users are becoming more aware of where their private information goes, which is a good thing, but application experiences must compensate for the shift in the thinking.

Millward Brown’s Top 100 Most Valuable Brands

Millward Brown released their annual Brandz Top 100 Most Valuable Brands report.

Looking through their list, I counted 20 brands that Reality Digital has worked with to build social media and social video web experiences in the past year. All of the 20 brands but one have also increased their Brand Value from 2010 to 2011.

In fact, if you look at just the brands that increased their value from 2010-2011 you will recognize that almost all of them have a strong social media presence from Google+ to Facebook apps to social integrations on their websites.

Adobe Discontinues Mobile Flash

It must have been a tough decision for Adobe to kill mobile flash. Not only did Adobe’s executives have a public fight with Steve Jobs and Apple about the use of Flash on mobile devices, but as technology is evolving and becoming more focused on mobile discontinuing Mobile Flash is sending a message that one of Adobe’s core products is not headed in the right direction.

We do not know if this was a business decision based on if a product was not as profitable as desired down the road or if their recent cutting in staff and recent refocus on Digital Media and Digital Marketing left Mobile Flash the odd product out, and we may never know.

Adobe is changing their mobile focus to HTML5. Here at Reality Digital, we have built mobile social applications with our Opus platform for clients from Fortune 500 companies to ad agencies and we have never been asked to integrate with Mobile Flash nor have we ever needed to use the Mobile Flash framework for a project. All of our social applications on mobile devices run on HTML5. There’s a simple reason — All mobile browsers can view HTML5 and not all of them can view Flash. We will dive into the technical aspects of HTML5 and it’s capabilities in coming weeks.

Our small sample-size may be part of a larger sample that Adobe has based their decision to discontinue Mobile Flash. It may be belated and may have been a reluctant decision, but Adobe has come to the conclusion that HTML5 makes more sense across all mobile platforms.

Reality Digital Launches Spotlight Online Video Platform

Welcome to the Family!

Last week, we introduced a new member to our family of social media and online video products, Reality Digital Spotlight™. As an online video management and distribution platform, Spotlight enables businesses to manage, publish, monetize, analyze and socialize a library of digital media and deliver high quality video to any website or blog within minutes.

We’re Proud of You

Our core development team is extremely proud of the capabilities they’ve built into this corporate video platform and they’ve put a lot of thought into making video management and distribution as easy as possible. We think you’ll love how intuitive the user interface is and how quickly you can publish video in custom branded video players.

Socializing Video Distribution

As a social media technology company, Spotlight’s socialization features are particularly dear to us and we think you’ll appreciate them too. With built-in ratings, deep tag commenting and user generated content capabilities, you can socialize the video content you distribute and build micro video communities and mini viral campaigns right in your distributed players. It’s an easy way to encourage viewers to engage in conversation and create community around your brand and content. And, you can quickly enable these features without the need for a developer.

Learn more about the Spotlight online video platform and register for a free 30-day unlimited trial today.

Reality Digital Spotlight in the News

Over the past week and a half, Spotlight was featured in several technology media outlets with favorable reviews. Thank you to the following blogs and publications who spent time with us learning more about Spotlight and for sharing their valuable perspectives on this addition to the white label online video market.

Reality Digital Jumps Into The Online Video Platform Pool With Spotlight

Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution…

Reality Digital’s Spotlight Points Way to Social Video

As the world of online video grows, we’re seeing more full-service solutions that make distributing video simple, customizable, and scalable. Online media veteran Reality Digital launches Spotlight today, a platform that lets enterprises with existing…

Reality Digital’s Spotlights Video Hosting

It goes without saying that an online presence is essential for the success of almost any modern media company, whether it’s a local institution like a radio or television station or a national brand…

Reality Digital Shines Its Spotlight on Video Distribution

Offering a white-label service to video content publishers, now any business can get on-board the online video train thanks to Reality Digital’s Spotlight.

Simplifying the Management of Online Video

Digital asset management has proven to be a significant challenge for any organization. There can be lot of different versions of the same video, storage costs can be substantial, and there isn’t always an easy way to search for the right video based on the content.

Reality Digital the Latest to Go White-Label

Reality Digital, the former digital asset management company and consulting firm that became an interactive agency building video communities for brands, is now revisiting its software side. The San Francisco-based company is launching today a white-label video publishing and distribution platform called Spotlight.

Reality Digital’s New Broadband Video Platform Lets Businesses “Socialize” Their Video Assets

San Francisco-based Reality Digital on Tuesday launched Reality Digital Spotlight, a white-label broadband video management and distribution platform. According to the company, Spotlight is an SaaS-based platform that eliminates the need for technical or video expertise and that makes it easy for businesses to…

Try Spotlight out for yourself. Register for a free 30-day unlimited trial.