Reality Digital

Millward Brown’s Top 100 Most Valuable Brands

Millward Brown released their annual Brandz Top 100 Most Valuable Brands report.

Looking through their list, I counted 20 brands that Reality Digital has worked with to build social media and social video web experiences in the past year. All of the 20 brands but one have also increased their Brand Value from 2010 to 2011.

In fact, if you look at just the brands that increased their value from 2010-2011 you will recognize that almost all of them have a strong social media presence from Google+ to Facebook apps to social integrations on their websites.

Adobe Discontinues Mobile Flash

It must have been a tough decision for Adobe to kill mobile flash. Not only did Adobe’s executives have a public fight with Steve Jobs and Apple about the use of Flash on mobile devices, but as technology is evolving and becoming more focused on mobile discontinuing Mobile Flash is sending a message that one of Adobe’s core products is not headed in the right direction.

We do not know if this was a business decision based on if a product was not as profitable as desired down the road or if their recent cutting in staff and recent refocus on Digital Media and Digital Marketing left Mobile Flash the odd product out, and we may never know.

Adobe is changing their mobile focus to HTML5. Here at Reality Digital, we have built mobile social applications with our Opus platform for clients from Fortune 500 companies to ad agencies and we have never been asked to integrate with Mobile Flash nor have we ever needed to use the Mobile Flash framework for a project. All of our social applications on mobile devices run on HTML5. There’s a simple reason — All mobile browsers can view HTML5 and not all of them can view Flash. We will dive into the technical aspects of HTML5 and it’s capabilities in coming weeks.

Our small sample-size may be part of a larger sample that Adobe has based their decision to discontinue Mobile Flash. It may be belated and may have been a reluctant decision, but Adobe has come to the conclusion that HTML5 makes more sense across all mobile platforms.